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A steady diet of ads with 'humor and a little irreverence' has helped propel growth at Colorado-based FirstBank for over a decade. The bank's marketing chief and the creative director of its ad agency, TDA Boulder, reveal the secrets to a successful partnership and share tips other financial providers can use.
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7 Creative Marketing Ideas for Banks That Boost Customer Engagement EVERFI Content Team While bank marketing campaigns have largely remained traditional, standard bank advertising is boring for both marketers and their consumers.
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A Gallery: 13 Unconventional Bank Marketing Campaigns Subscribe Now Get The Financial Brand's FREE Email Newsletter A unique (and effective) marketing campaign is crucial to any sector, but banking needs them the most, because 'traditional' can get old, real fast.
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It connects a group of elements of the exact nature via colors, lines, frames, or other shapes. In this ad, notice the color transitions between the environments of the mother and son. Alternately, you can use a tangible connecting reference (lines and arrows) from one element to the next to create a visual connection.
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1. Commerce Bank Here's one of the best online banking ads out there. It's an ad for a college trust fund that uses a relatable image, as well as a great message to get the target audience on board, which are parents with small children.
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Creative Many standard bank advertising pieces have similar copy and creatives. Your brand can rise above this by having creative and clever ads. For instance, you can show the benefits that your program like credit card cashback rewards can offer. This ad by Visa shows the card as a money-printing machine due to its lucrative cashback program. 4.
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Canada's Scotiabank and its agency of record, Rethink, have released a 60-second ad that aims to give people a more hopeful perspective on their financial potential. The short film follows a.
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CASE STUDY. The Canadian bank ran a Meta ad campaign optimized toward conversions but using ad creative tailored to the entire customer journey, and saw a 40% increase in incremental conversions compared to its usual creative strategy. 40% increase in incremental conversions. 29% lower cost per incremental conversion. 7.4-point lift in ad recall.
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