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Diamond Nexus. $1,595. See on Diamond Nexus. This year, engagement ring trends run the gamut: horizontal stones, half-bezel, pear-shaped, and more — these are the hottest engagement ring trends.


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De Beers hired Philadelphia ad agency N.W. Ayer in 1938. The Birth of a Vision De Beers chose N.W. Ayer because of their ideas on conducting extensive research on social attitudes about diamonds, and then strategically changing them to appeal to a wider audience.


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From $9,650 Shop now, pay over time with Affirm on orders over $ 50 . Learn more In this solitaire ring, the theme of commitment manifests in the form of two 18K rose gold bands, one of which is set with a delicate row of round brilliant micropavé diamonds. At its centre, a round brilliant solitaire draws the eye.


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Discover elegance with our diamond rings & bands in platinum, yellow, white or rose gold settings, beautifully crafted with hand-selected natural diamonds.. from promise rings to eternity rings - or expressive of individual spirit, a De Beers diamond ring ensures enduring style that can be enjoyed for generations to come. Read more Filter.


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De Beers individually selects beautiful, rare and responsibly sourced diamonds for De Beers Forevermark. Each De Beers Forevermark diamond receives the unique, De Beers Forevermark inscription, proof that it has been cared for along its journey. Find Out More About Our Story About Us The Forevermark Journey Responsibly Sourced Nature's Rarest Gift


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Taylor Swift shone on the red carpet in green Gucci sequins and cascading diamond earrings from De Beers' Arpeggia collection - which was, fittingly, inspired by musical notes (more specifically.


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Quantity: 1. "With over 125 years of jewellery expertise and meticulous craftsmanship, De Beers is a name to trust. This Infinity ring represents a journey of never-ending love and possibilities. Two eternal, interweaving paths - one encrusted with pavé diamonds - surround the white-gold band symbolising the everlasting beauty of the.


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DE BEERS ENGAGEMENT RINGS. Founded in 1888 by Cecil Rhodes, De Beers stands as one of the world's foremost diamond companies, boasting unparalleled expertise in the mining, trading, and marketing of rough diamonds. In its early years, De Beers held a monopoly and monopsony in the diamond business, and even today, they command 35% of the world's.


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The Symbolism and Quality of Diamond Engagement Rings. Beyond their aesthetic appeal, diamond engagement rings symbolize love's rarity and precious nature. The "four Cs" - carat weight, cut.


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In 1938, amid the ravages of the Depression and the rumblings of war, Harry Oppenheimer, the De Beers founder's son, recruited the New York-based ad agency N.W. Ayer to burnish the image of.