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Quaker. It's been nearly half a century ago since three-year-old John Gilchrist won America's hearts by playing little Mikey in the Life cereal commercials. The first one aired in 1972 and also featured Gilchrist's real-life brothers Michael and Tommy, sitting around a breakfast table, suspicious of the cereal because it's supposed to be healthy.


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Give it to Mikey. He won't eat it he hates everything. Hey Mikey!! He Likes It. At true classic. Probably one of the best remembered ads ever. For more.


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Shannen Ace. January 18, 2023. Post has announced details about their three Disney 100 Years of Wonder cereals, including limited edition cereal boxes, which are already arriving at grocery stores. First up is an open-edition fruity cereal featuring Mickey Mouse-shaped cereal pieces. The silvery box features various Disney characters, like.


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This is a commercial with Mikey eating Life cereal. This commercial has won many awards and was very popular in the 1970's. We hope you enjoy the commercial,.


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For the new cereals, Post worked together with Disney to create a one-of-a-kind themed fruity cereal, a new-to-market confetti cake flavored cereal and a special edition collector's cereal item.. The themed fruity cereal features Disney Mickey Mouse head-shaped silhouette cereal pieces with iconic Disney and Pixar characters on the box. Fans can purchase this cereal throughout 2023.


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Photo by Nicole Testani, shared by Eric Chu. It's "naturally flavored confetti cake cereal" and features the retro Mickey Mouse Club logo. The limited edition cereal is by Post. Twitter user Skyler Queen posits that it is just a rebrand of Post's Timbits birthday cake-flavored cereal, and user Sean Fynn Cosgrave says that the cereal is.


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This CLIO award-winning Life cereal commercial that spawned the catch phrase "He likes it! Hey, Mikey" along with an urban legend that temporarily brought do.


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Life was popularized during the 1970s by an advertising campaign featuring "Little Mikey", a hard-to-please four-year-old boy portrayed by John Gilchrist. The commercials featured the slogan "He likes it! Hey, Mikey!" said in surprise after his brothers see Mikey enjoying the cereal. The ad campaign was created by ad firm Doyle Dane and Bernbach.


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Sep 09, 2019 05:30 A.M. At age three, John Gilchrist rose to fame when he starred in the Life cereal commercials in the 1970s as Little Mikey. Despite the fact that he doesn't act anymore, he loves looking back on it. Advertisement. Gilchrist played the iconic role alongside his two real-life brothers — Tom and Mike.


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The shape of the fruity cereal pieces will be of Mickey's iconic head. A second cereal, a confetti cake flavor, will also be sold and have changing packaging throughout the year to feature three.


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Little Mikey in the original 1972 Life cereal ad. Little Mikey is a fictional boy played by John Gilchrist (born February 2, 1968) in an American television commercial promoting Quaker Oats' breakfast cereal Life.The ad was created by art director Bob Gage, who also directed the commercial. It first aired in 1971.The popular ad campaign featuring Mikey remained in regular rotation for more.


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Disney Mickey's Magix was a breakfast cereal made by Kellogg's and Disney in the United States, described by the company as a "naturally sweetened toasted oat cereal with marshmallows." Its box noted a unique feature of the cereal: "Wow! The milk turns blue!" In 2003, along with revised marshmallows, the changing color of milk became purple. The packaging and cereal themes were based on Mickey.


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John Gilchrist is best known for his role as Mikey in the Life cereal commercials in the 1970s. He would play this role alongside his two real-life brothers. The commercial was filmed in 1971 and he was just 3 years old at the time. By the year 1972 it was being aired nationally it ran on the air until 1986. Gilchrist and his siblings got into.


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The cereal-loving Mikey was played by a three-year-old John Gilchrist alongside his real-life brothers Michael and Tommy. While Gilchrist appeared in more than 200 ads as a child, even reprising.


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Life Cereal's "Little Mikey" commercials ran for over 10 years making it one of the longest-running campaigns in advertising history. The campaign was the creation of Doyle, Dane & Bernbach Agency. They were tasked with appealing to children (taste!) and parents (health!) at the same time. No small feat in the history of… basically all.


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The cereal pieces themselves are red and blue and shaped like Mickey! The box features several fan-favorite Disney characters — this also costs $4.48. Buy the Disney 100th Anniversary Cereal here! The 100th Anniversary celebrations kick off in Disneyland on January 27th, and we'll be at the park covering everything there is to see. Stay.