Miller Lite and J Balvin Unveil ‘BodegaWear’ Streetwear Collection


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Combining scarcity sales, local culture, and the pop-art visual aesthetic of J Balvin, Miller Brewing Company has released limited edition cans of its Miller Lite beer with the Prince of Reggaeton.


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As part of the limited-edition pint launch, Miller Lite and J Balvin are giving fans a chance* to enjoy Miller Time through a virtual meet-and-greet with Jose, plus a year's worth of Miller Lite.


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To mark the partnership, Miller Lite and J Balvin are introducing J Balvin's Tab, a program where legal-age consumers can enter for a chance to have their bar tab covered* by the musician, as well as other prizes like signed merch. Starting March 1, Miller Lite and J Balvin will be giving away up to 10,000 beers a week through April 30.


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Miller Lite's pints are getting a dramatic makeover this spring as part of the brand's biggest push ever to court Latino drinkers. In partnership with global music superstar J Balvin, Miller Lite is trading in its iconic navy blue stylized "Lite" logo in favor of flashy colors and J Balvin's signature lightning bolt on its aluminum pints nationwide starting this month.


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If you're ready to channel major J Balvin vibes while sippin' on some brews, you can purchase the limited-edition Miller Lite aluminum pints at major retailers nationwide. The design is.


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Credit: Miller Lite. When reggaeton singer J Balvin contracted COVID-19 last August, he had an epiphany: "We're all the same, it doesn't matter who you are or what you do," the "Mi Gente.


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As part of the limited-edition pint launch, Miller Lite and J Balvin are giving fans a chance* to enjoy Miller Time through a virtual meet-and-greet with Jose, plus a year's worth of Miller Lite**. Now until 4/15, fans can scan the QR code on packaging to enter for a chance to win* this ultimate Es Jose Time package.


J Balvin and Miller Lite Give Back To Latino Businesses

Combining scarcity sales, local culture, and the pop-art visual aesthetic of J Balvin, Miller Brewing Company has released limited edition cans of its Miller Lite beer with the Prince of Reggaeton's playful neon lightning motif. Similar to last year's McDonald's collab, the exclamatory "¡ES JOSE TIME!" campaign is steeped in J Balvin's signature colors while offering up some in.


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Balvin has teamed up again with Miller Lite to give back to Latino businesses through their continued work with Accion Opportunity Fund. Beginning Wednesday, March 1, fans will be able to enter.


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Aug. 11, 2021 at 6:08 PM. CHICAGO - Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller.


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Attendees were able to have a beer with J Balvin and get a first look of the hyper-limited-edition cans that J Balvin and Miller Lite designed together. Check out people's reaction here .


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March 7, 2022. by The Metal Packager Team. Miller Lite's iconic packaging is getting a neon glow-up, thanks to J Balvin. Drinkers can now start seeing the new limited-edition Miller Lite aluminium pints available nationwide featuring J Balvin's signature lightning bolt, bright electric hues, and whimsical sketches - plus, they come with a.


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CHICAGO, March 3, 2022 /PRNewswire/ -- Miller Lite's iconic packaging is getting a neon glow-up, thanks to J Balvin. Drinkers can now start seeing the new limited-edition Miller Lite aluminum.


The New Miller Lite x J Balvin Collection Supports Latino Businesses

CHICAGO, March 3, 2022 /PRNewswire/ -- Miller Lite's iconic packaging is getting a neon glow-up, thanks to J Balvin. Drinkers can now start seeing the new limited-edition Miller Lite aluminum pints available nationwide featuring J Balvin's signature lightning bolt, bright electric hues, and whimsical sketches - plus, they come with a chance to.


Miller Lite’s limitededition J Balvin pints go national Molson Coors

Miller Lite is the original light beer brewed for more taste with 4.2% ABV. Light calorie beer at only 96 calories with 3.2g of carbs per 12 fl. oz. serving. More taste. Half the carbs of Bud Light.


Miller Lite, J Balvin Launch BodegaWear Merchandise Collection

During an interview with PEOPLE about his brand new limited edition Miller Lite aluminum pints, J Balvin says the packaging is inspired by his personality — and revealed how he keeps that.