The strategy behind the Burger King stunt that dominated Cannes Contagious
Dive Brief Burger King trolls McDonald's with geolocation stunt Published Dec. 5, 2018 By Robert Williams Business Wire Brief: Burger King is rolling out a "Whopper Detour" stunt that relies on mobile geofencing to steer customers away from rival McDonald's, according to an announcement.
Burger King The Whopper Detour Clios
Three months ago the company introduced the Whopper Detour promotion, in which Burger King offered its signature item for a cent if the customer ordered food on the BK phone app within 600 feet of.
The strategy behind the Burger King stunt that dominated Cannes Contagious
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Burger King Moldy Whopper The One Club
FCB New York's 'The Whopper Detour' was one of the top winners at this year's Cannes Lions. Burger King. CANNES, France—Twelve years after winning its last Titanium Grand Prix at the Cannes.
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That BIG idea became the Whopper Detour: Use customers' real-time location data to send a push notification offering a $0.01 Whopper via the Burger King mobile app whenever a customer was inside or near a McDonald's location. The catch?
Comment Burger King a généré un record de ventes avec un « détour » par McDonald’s La Réclame
Burger King boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that offered 1-cent Whoppers to smartphone users who were near rival McDonald's locations.
Burger King The Whopper Detour Clios
Published on September 25, 2019. Burger King offered Whoppers for a penny when ordered on its app near a McDonald's. Burger King's " Whopper Detour " took top honors at the 60th Annual Clio.
'Whopper Detour' es la loca campaña viral de Burger King Vandal Random
January 1, 2019. Burger King is notoriously known for their marketing stunts against its arch-rival McDonald's. And this time it has decided to steal the patrons of McDonald's by having them swerve towards their own outlets through Whopper Detour campaign. FCB New York is the agency behind this marketing stunt.
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The stunt drove 1.5 million Burger King app downloads by letting fans unlock a 1-cent Whopper—but only if they went to a McDonald's location. Picked up by news media around the world, the.
Burger King The Whopper Detour The One Club
To make the Whopper Detour campaign work, Burger King geofenced more than 14,000 McDonald's locations across the US.That's how the app knows when users are close to one of its rival's restaurants. The offer runs from 4-12 December and was announced with a short video, created with FCB New York.The film shows confused Americans asking for a Whopper at McDonald's drive-thru windows and.
How to get a Burger King Whopper for 1 cent near McDonald's
Burger King's Whopper Detour campaign was a clever and disruptive marketing ploy that aimed to entice customers away from McDonald's and towards Burger King restaurants. The campaign was launched in December 2018 and utilized geo-fencing technology, allowing Burger King to track customers' locations through their smartphones.
The strategy behind the Burger King stunt that dominated Cannes Contagious
Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI FCB New York's Whopper Detour was a year in the making and redefined the potential of a creative idea..
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The "Whopper Detour" campaign from FCB New York took a bit of tech savvy to pull off. In order to implement, they had to geofence nearly every McDonald's restaurant in the U.S., as the offer only.
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Burger King trolls McDonald's with 'Whopper Detour' promotion ABC7 New York
Burger King's profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald's by name and claimed the chain's burgers were 20% smaller than those of Burger King. The attack ad was a first — but certainly not.
Burger King Whopper Detour campaign Campaigns of the world
The fast food giant in December 2018 pushed its efforts to new heights with the latter: A "Whopper Detour" stunt relied on mobile geofencing to steer customers away from McDonald's and promote the order-ahead features of Burger King's recently redesigned app.
